The psychology of rewards programs: How Monetha can motivate consumer behavior
The basic psychology of rewards How do you get your dog to sit when you’re
Monetha Loyalty is built to drive your customer retention. This leads to other business metrics improved too: AOV, cLTV, CAC, and more.
Don’t ever let anyone fool you, the main reasoning behind a loyalty program is to retain customers and reduce churn.
If you give your customers reward points that they can redeem for free products or a discount on their next purchase, you also give them a reason to continue shopping with you and earn more rewards for staying loyal.Customer lifetime value reflects how much money a customer brings you in total. Repeat customers grow their customer lifetime value with every purchase made. Moreover, once a customer has discovered the benefits of your loyalty program, it doesn’t just encourage repeat sales, it shortens the length of time between sales.
For more insights, check our article “How a loyalty program can affect customer lifetime value”.When you retain more customers, you can spend less on customer acquisition efforts. That’s the obvious part, but there is more.
An attractive loyalty program can help convert “window shoppers” to buyers, improving your conversion rate and, as a result, reducing CAC (customer acquisition cost).The basic psychology of rewards How do you get your dog to sit when you’re
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