Customer satisfaction (CSAT) is the greatest weapon in the armory of any business. It’s as
Retain brand value
Build a strong brand image with a rewards-based loyalty program.
Show the value of products, not discounts
Discounts are a powerful tool until you overdo them. Trying to sell a product by giving a discount moves the focus from the product itself to its reduced price. Ultimately, it creates a feeling of low-quality products and devaluates your brand.Focus on the genuine value of your products instead and incentivize purchases with benefits that can't hurt your brand image—loyalty rewards.
Secure your business from a discount spiral
Excessive discounting leads to a discount spiral. It's a situation when your customers won't buy unless you offer a discount. Over time, this discounting behavior can become a vicious cycle that reduces profit margins and erodes brand value.To avoid the discount spiral, businesses should focus on creating a strong value proposition and building a loyal customer base that recognizes and values the quality and uniqueness of their products. Offering a loyalty program can all help to build brand value and reduce the need for frequent discounts.
More benefits for your business
Learn more about loyalty
1. Set up Shopify campaigns the right way You have the loyalty program — that’s
A loyalty card is a way to reward customer loyalty, encouraging customer retention and building
Rewards programs are very effective schemes to encourage customer loyalty and increase revenue. Around 80% of
Brands primarily focus on transactional marketing to increase sales over a certain period. This mainly
Repeat customers are the bread and butter of each business. Loyal customers are the ones