Success story
Increased retention for a handcrafted knitwear eShop by 63%
Challenges
- Low retention. 84% of customers only shopped once and didn't return.
- Discounts don't perform. Traditional 10% discoounts didn't drive sales anymore.
How we helped
Revealed shopping patterns
We evaluated current channels and figured out when and how often customers were shopping, as well as what they were most interested in.
Personalized rewards
We made sure each customer saw deals that were specially picked for them. These offers included everything from discounts, points based cashback, to gift cards, special deals and even airline miles.
Encouraged customers engagement
We created a system where customers could earn points for doing things like making a purchase, telling a friend about the eShop, sharing on social media, or writing product reviews.
New Promotion channel
Along with optimising ad budget distribution, we strategically turned to affiliate marketing. By employing a CPA/CPL pricing model, we tested various offers against an audience with a clear shopping intent, all without any upfront costs.
Results
Retention
63% more customers came back to shop again within 3 months
Revenue
Revenue increased by 25% thanks to these returning customers
ROAS
Re-allocation of marketing budget increased Return On Ad Spend
